Cases

Successful Cases


Gwen Witherspoon, Principal & Chief Visionary Officer of Adam Red

Gwen Witherspoon has been connected to The Edge in some way since 2011. She officially became a client in 2012 when she was an MBA student at Saint Leo University just after her 50th birthday. She would describe herself as a serial entrepreneur who, at the age of 54, is living the best years of her life. She gets up every day and invests her time in building her dream–a multi-faceted communications company. It has undergone three major renovations since [...]

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  • December 1, 2017

Popup Bubble Tea and Coffee Bar

Karen Earp and her family wanted to start a business that they would all love.  She wanted to build her retirement plan while she still had a job and stability.  Their mutual love of bubble tea led the family to months of delicious research, thorough planning, and deliberate hard work.   With the help of The Edge Connection Pop! Bubble Tea and Coffee Bar opened in February of 2017 with 18-part time employees, mostly teenagers. Business is great, with [...]

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  • Client:

    Popup Bubble Tea and Coffee Bar

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  • December 1, 2017

2B Whole Bakery

Toula Argentis spent 20 successful years working in the corporate world in Canada, the U.S., and France. She reached the top tier as a CFO, but she wasn’t happy. She wanted to make a difference in the world, to help people. Being of Greek descent, Toula grew up cooking and baking Greek foods before dabbling in recipes of other cultures. She fell in love with the art of creating good food, and she realized its power. She truly believed good food could [...]

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  • Client:

    2B Whole Bakery

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  • December 1, 2017

Medical Sports Massage

My name is Denise Leslie, and I am a medical & sports massage practitioner.  From the age of eight, I have practiced the healing art of massage.  I started with foot massages on my mother’s feet, and quickly became known for my healing touch.  It wasn’t long before word of my healing touch spread to my family, our community, and all over the great state of Oregon! In 2013, I opened my first massage practice in Sandy Springs GA.  I [...]

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  • Client:

    Medical Sports Massage

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  • December 1, 2017

Minnie Sweetie Paws

Jasmine started her own pet pastry and pupcake business from her love of dogs and baking. She states, “What better way to start a business than to combine the two things you love into one.” Her business, Minnie’s Sweetie Paws is a home based dog bakery that provides soft, preservative free and natural alternatives to your everyday dog treat.  All treats are made fresh and do not contain any raw ingredients, unnatural sweeteners or chocolates. Some treats do include natural [...]

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  • December 1, 2017

The Ripe Juicery

At the end of 2015, I found myself in Hawaii packing up my dad’s belongings and handling his last affairs. During his last two years, I had been his person – his caretaker every day during his battle with ALS (Lou Gehrig’s disease). He was 58 when he was diagnosed,  20 years older than I was as I packed those boxes. He was 61 when he passed. My dad was an adventurer and a risk taker. Nothing made him more [...]

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  • Client:

    The Ripe Juicery

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  • December 1, 2017

Sweet Grass Weddings

Justin and Anna Holladay founded Sweet Grass Weddings to give a fresh option to Metro Atlanta couples looking for an alternative to today’s elaborate weddings or a cliché elopement. Helping to make wedding planning simple by creating the Pop-Up wedding. Their desire to create this business came from their drive for true success. Working decade after decade, with the hope of benefits after retirement was not something that they felt was for them. With their dreams established they took 1,000 [...]

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  • December 1, 2017

Yetunde Jude, Yelani All Natural Collection

Yetunde Jude founded Yelani All Natural Collection to give African American women with natural hair a solution for taking care of kinky-curly hair textures. Through her own personal experience of searching for natural hair care products for herself and her children, Yetunde found that African American woman had been under-served in the area of naturally kinky-curly hair care. This inspired her to develop products that offered African American women with 100% all natural shampoos and hair proteins. Yetunde started her [...]

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  • Client:

    Yelani All Natural Collection

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